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Election holds lessons for businesses
Millennial behavior in elections, spending linked Companies that are marketing to Millennials — the 18 to 30 year old demographic also known as Generation Y — may find much to learn in contemporary...
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The same – only different
Millennials may be a new genre among the generation Many of the people who are marketing to Millennials have gone slightly hysterical in recent months over the realization that they do not understand...
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We need to shop – why not have fun?
Evidence is piling up faster and faster that new technologies are replacing old means of communication. For companies that are marketing to Millennials, this evidence is crucial — and sometimes...
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Finally … Millennials buy cars
Those who market to Millennials, particularly those in the automotive and related industries, will be heaving a sigh of relief at some recent news. As we discussed in a recent blog post, it seems young...
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The Millennial Doctrine
A simple truism explains much about the mysterious 20something Those who market to Millennials — the 20something generation also known as Generation Y — have been fretting that this increasingly...
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Doing good – and getting seen
An increasing number of businesses are offering services to clean up personal or corporate reputations online, such as negative comments about business practices or individual credit rating histories....
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The Macy’s Model: Social Good and Cutting-Edge Goods
The venerable department store Macy’s has recognized the crucial necessity of marketing to Millennials. The chain has recently unveiled 13 new brand and extended 10 other brands in an effort to reach...
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Now the good news …
Businesses that market to Millennials — the 18 to 30 year old demographic that controls $400 billion in annual spending — can celebrate some good news. Actually, the news is good for Millennials...
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Altruism drives Millennials
Doing good can help the world – and the bottom line Businesses that successfully market to Millennials — the 18 to 30 year old demographic that is redefining everything — can get an important insight...
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Election’s message for businesses
Businesses that market to Millennials have particular reason to look closely at the results of the just-finished U.S. presidential election. About 23 million Americans under the age of 30 voted last...
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